
THE BURN
Inspiring stories about bike adventures, people, projects, races and beyond
"The Burn symbolizes the metaphorical resistance encountered on the journey from one's current state to the desired destination. While anyone can initiate this transformative process, it is where many individuals often falter. When faced with difficulty, challenges, or adversity, most choose to withdraw. They settle for comfort, opt for ease, and embrace the familiar, allowing life to proceed on its course. However, for a select few, there is a different response. They lean into the struggle, stepping willingly into the fires of their personal transformation. These individuals courageously advance into the alchemy of their potential, surrendering to both inner and outer metamorphosis. By venturing where few dare to go, they unlock sacred gifts reserved exclusively for the daring, the bold, and the courageous."